Rio Mate participated in this year’s Natural Products Expo East in Boston, Massachusetts! The trade show provides unique buying opportunities for natural products. More than 21,000 industry members, including retailers, journalists, pioneers and entrepreneurs, explore more than 1,500 booths to find the leading natural products of tomorrow. Expo East also hosted the launch of www.NewHope360.com, the natural, organic and healthy lifestyle industries’ new comprehensive digital resource.

The event is the hub of the organic industry and Rio Mate was a big success with attendees. Rio Mate is the only cold yerba mate drink that balances health benefits with refreshing taste and a fully organic product. Read what Beverage News Insight (an industry publication) has to say about Rio Mate:

Contrary to some predictions, yerba mate segment hasn’t taken off yet, tho awareness of South American energizing tea has grown. Now Toronto-based juice co Treehugger Organics is looking to offer new line, Rio Mate, that might occupy spot between RTD pioneer Guayaki and more mainstream-oriented Herbal Mist, including rare unsweetened mate. Tree Hugger Organics is offering line in 473-ml straight-walled glass bottle in Unsweetened, Lemon and Classico flavors. Mate leaves are sourced in Brazil, but they’re roasted and bottled from concentrate in N Amer, said Treehugger’s David Kirchmann. Line is currently available in NY via specialty Brazilian distributor but co is seeking DSD shops in markets like Northeast and Chicago. In Canada, it goes out via UNFI. Organic cane sugar is employed for 2 sweetened sku’s, which go out at 70 calories per bottle (Classico) and 90 calories (Lemon). Labels are in English and French.

So the word is out about Rio Mate! The rare Unsweetened is ideal for a nation that is slowly trying to curb its sugar addiction, and the others flavors, Classico and Lemon,offer a sweeter alternative that is still organic and with very few calories. Health conscious? Sport conscious? Just want a taste of pure Brazil? (think of the beaches in Rio), then reach for a bottle of cold Rio Mate. check the where to buy page for available locations.

The Rio Mate gang! Thiago, Thalita, Iracema and Gustavo.